1: it looks good, as they immediately said that the team for sonic colors and generations would work on it, which sounds wonderful.
2: while there are jokes upon jokes of the OC creator, I feel it was a very smart business decision, as kids [the general audience of sonic] will love it.
3: the solid looking gameplay and tag line, as well as the story impressions makes me think it might have references to SatAM/Archie Comics. While that's slim and a pipe dream, I like to think. It looks cool